Unique Selling Proposition (USP)...

When you are in marketing, you hear a lot about creating your unique selling proposition (USP). It doesn't matter the size of your USP, you need to find it, stress on it, highlight it, amplify it and your prospects will buy from you.

But throughout the years, I found that stressing on your USP is only half true of the buying process. The more important question is:

How your prospects view your USP.

Knowing your USP is merely the first step.

Your USP maybe the cheapest in the market but it doesn't make sense to your prospects when they are looking for the highest quality product and service. Likewise, your USP can be the highest quality product and deserve premium price but your prospects will not buy your stuff when they are looking for something affordable and something good enough.

So, it is very important that you align your USP with your prospects needs. There will be no agreement when both of you are pulling and pushing each other.

Sometime, when you are aligning your USP with your prospects, you will find that you will have to give up some prospects. That is OK. You just retreat from the process politely and thank your prospects for the opportunity. Always leave a good impression to your prospects, you never know when they will need you again.

It might sound like this has nothing to do with internet marketing because you can't see your prospects. Actually, many are practicing this and you might not be aware of it.

Can you recall the most recent sales letter you read? Do you remember the bullet points? That is how the merchants align their USP with your needs. When you are selling online, you need to anticipate your prospects questions. Since you can't talk to them face to face, you need to address as many doubts as possible in your sales letter.

Some prospects might email you, asking why they should invest in your product. That is the best time to find out their needs and align your USP with them. Take hold of the chance and do your best to convince them.

Create your success,

Wong Michael. :-)
www.BeyondAffiliateCash.com

Remember, earning big is easy as long as you know how. :-)