Friday, July 31, 2009

Proper PPC Campaign Management

If you are looking into using pay per click (PPC) campaign to build your affiliate marketing business, you ought to know that there are some keywords are more preferable compare to others. Unfortunately, these keywords became the competitive keywords and you will want to avoid these keywords when you are starting with PPC reason being that these keywords are quite expensive in cost. You may need to pay more money so that the search engines will list out your campaign.

If that is the case, what kind of keywords should you look at?

You should look for long tail keywords when you are starting your affiliate marketing business. These keywords are more specific and cost less than the general keywords. However, when you are targeting these keywords in your campaign, be prepare that you will see less traffic coming to your website.

Now, you have to understand that the more traffic doesn't equate more sales and profits. And if these traffic don't buy from you, you lose money. However, people who search with long tail keywords are generally more interested in buying your product.

Let's take a look at the number of searches for "affiliate marketing" when this post is written. According to freekeywords.wordtracker.com, it has 415 searches and "how to affiliate marketing" only has 6 searches.

When you look at the keywords, how likely do you think that 415 searchers are interested to buy from you? Most of them might be just looking for information or just want to know more about the business. Then, imagine you are paying at least $0.10 for the keyword (in reality, the keyword cost usually cost more than $0.10). You will be paying $41.50 everyday and it is $1245 for 30 days.

Tell me please. How many of you can afford that kind of marketing budget.

However, people who search for keywords like "how to affiliate marketing" are actually more open to getting your product because they know what they want. And when you play your cards right on your website, you can definitely get your visitors to buy your product.

And when that happens, money will start to come in.

Create your success,

Wong Michael.
www.BeyondAffiliateCash.com/

Remember, making money with affiliate marketing is easy when you know how.

P.S. Making money with affiliate marketing can be devastating sometime. Still, you can always get more tips to earn your online income with ease. Why wait? Just put in your contact today and start learning from the free ecourse.


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