1. Search engine
You make your searches through the search engines. Right? So are the other internet users all around the world. So, what is the better way to get your clients if not through search engine marketing?
To start with that, build your website around your product and the possible way your product and service is going to be searched online. If you are an affiliate for coffee machine, you will want to start building your website with keywords tagging of coffee machine, articles, images and probably links to other websites selling coffee machine. However, looking at the humongous number of competitors nowadays, you might want to look for more targeted keywords to put in your website.
One of the ways to help make your website rank higher in the search engines is to get more links back to your website. You can ask the website owners to link back to back to you but some of you might feel awkward to do that. If that is the case, you can always make your website the authority site for your niche and people will be linking to your site without you even asking. However, that might take some time and hard effort.
2. PPC
I hope you already know basically how PPC works because I am not going to explain it here. The ultimate goal for using PPC is to get the maximum traffic with the least cost. Many affiliate marketers started their affiliate marketing business with PPC only to see later their marketing budget being sucked dry by the system.
If you are planning to use PPC to start your business, you MUST do your keyword research. Just like what you have read in the search engine marketing, competitors are everywhere in this business. If you start your PPC campaign with general keywords, I can guarantee you that you will burn your piggy bank if you compete with them head on.
If you are in the coffee machine niche, you might want to target the keywords with the specific brand you are affiliate with. But with the competition nowadays, you might still have to pay a great sum of money to get the traffic you want. Can you target your keyword with geographical area? This will certainly lowered your traffic because not many people will make searches like "your coffee machine brand Hawaii". Still, this can lower your cost and probably start a new selling channel for you.
The next important tip about PPC is that you MUST track your ad performance. If your PPC ad is not driving the right traffic and helping you to make the money you want, you will have to start tweaking your ad. Surely, you don't want to keep spending money instead of making money with this business. Right?
3. Outsource?
If you have the money to spare and if you are unfamiliar with PPC, I would advice you to hire external help first rather than starting your PPC campaign.
But before you pay for any help, you have to do some background check on the parties you are paying to. Do you know anyone who used their services? Can you research for their review online? Ask other affiliate marketers, do they have any company or freelancer they can recommend to you?
When you do get into contact with the external parties, remember to communicate clearly with them what you want to see with your business. Make sure that they understand fully about your product and services. Also, remember to get a clear quotation about their services and make sure there is no hidden cost. You don't want to end up in argument with the parties instead of getting your business up and running.
Create your affiliate marketing success,
Wong Michael.
www.BeyondAffiliateCash.com/
Remember, making money with affiliate marketing is easy when you know how.
P.S. Making money with affiliate marketing can be devastating sometime. Still, you can always get more tips to earn your online income with ease. Why wait? Just put in your contact today and start learning from the free ecourse.
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