10 Guidelines To Increase Your Sales Letter Response

Is your sales letter doing what it's supposed to? Are you getting enough conversion from your sales letter? When you want better response from your sales letter, look at the following guidelines:

1. Good headline

The headline is the first thing your prospects will see when they click to your sales letter. It must provide a reason for them to read on. You need to spark your prospects' curiosity by including words like "discover", or "how to".

2. Stories

People are always attracted by stories. So, give them a scenario when you are starting your sales letter. When you are promoting a coffee business you can start with:

"People love coffee. The taste of the hot coffee just charges you up for the day." Then, you should elaborate why your prospects should get your coffee beans instead of the commercial coffee powder.

3. Be personal

You must make your sales letter as though you are speaking directly to the prospects. So, it is important your use "you" in your sales letter. People like attention and when you put your prospects as priority, they will feel special. When the feeling is right, they will start to do business with you.

4. Be emotional

Like what read just now, "when the feeling is right, they will start to do business with you." When you want to increase your sales letter, it is wise that you appeal to your prospects' emotion. Highlight how your customers can satisfy their need when they use your product.

5. Be credible

Wise internet marketers only make honest claims about their product. Your prospects can sense your credibility from your sales letter. When they feel something is wrong, they will click away and never return again.

6. Be friendly

Before you publish your sales letter, you must have someone else to read through it or you can read it out loud yourself. This is to make sure you make sense in your sales letter and it is friendly and sincere. Your prospects tend to reject your sales letter when you are being too formal.

7. Now

Your sales letter should be able to get your prospects to act now. Most people don't respond to your sales letter because you didn't tell them to. Tell them to download your product when you want them to buy your ebook. Tell them to fill in their name and email address when you want your prospects to subscribe to your list.

Still, you need to be gentle with your tone while you are doing that. Your prospects dislike bossy words.

8. Testimonials

Your prospects are more convince when they know there are people who benefited from your product. It gives the peace of mind that they are investing their hard earned money into something valuable.

9. Signature

Studies have shown that signing your sales letter in blue will increase your sales letter response.

So, get the right signature and do it right.

10. Extra

Most of your prospects are in a hurry and they just want to know how your product can benefit them. That is why most prospects like to scan sales letter before they read it thoroughly.

Your prospects will usually read the headline first and goes to the bottom to find out who you are. So, it is wise that you put a P.S. after your signature. P.S. like "the free report has helped numerous people to make money with affiliate marketing" is going to tease your prospects to read more.

Create Your Success,

Wong Michael. :-)
www.BeyondAffiliateCash.com

Remember, earning big is easy when you know how. :-)